Everything You Need to Know About Amelia Green

Case Studies

Differentiating the Place Brand: Insights from the Revived Gold Coast (Australia) City Brand Story

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Amelia Green reflects on the role of city brand storytellers in place branding, and illustrates how storytelling can be enhanced by local media, such as in the case of Blank GC, reviving the Gold Coast city brand story.

Expert Advice

Public-Private Spaces: How Cafés Could Inspire Place Branding

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Amelia Green explores how cafés, dancing the divide between private and public space, could inspire place branding in Australia and beyond.

Research Insights

The Value of Fluid and Dense Place Brandscapes

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How fluid and dense place brandscapes can support city brand co-creation - Amelia Green of Griffith University (Australia) investigates.

Conferences

Placemaking Week 2016: Could Place Branding Make Cities Happy?

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Fresh from Placemaking Week 2016, Amelia Green examines the opportunities of public spaces, happy cities and active transportation for place branding.

Observations

Graffiti, Place Brand Authenticity and Creative Placemaking

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Is commissioning graffiti authentic? And how can it support city brands? Amelia Green examines graffiti from a place branding perspective, with examples from Manila and Australia.

Observations

City Branding: To Flag or Not to Flag?

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To flag or not to flag? Amelia Green investigates how city flags are used for place branding in cities such as Chicago (USA) and Gold Coast, Australia.

Amelia Green

Latest:

The Future of AI in Place Branding: Bridging Technology and Humanity

AI in Place Branding: Overcoming Bias, Misinformation, and Homogenization

Rome City Performance, Brand Strength and Reputation

Qatar Country Performance, Brand Strength and Reputation

AI in Place Branding: Opportunities for Destination Marketing and Economic Development

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