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Gunter Soydanbay

Expert Advice

How to Communicate Clearly in Times of Crisis: Günter Soydanbay

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How to communicate clearly in times of crisis? The Canadian psychologist and brand strategist Gunter Soydanbay explains in the Adapt Inc. Places podcast, hosted by Aleks Vladimirov.
Expert Advice

How to Use Storytelling for Place Branding: Five Ways to Spread Place Stories

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Günter Soydanbay on why the act of creating place strategy is too important to be left to the city officials and why storytelling is the often missing link among key decision-makers and the locals.
Expert Advice

How to Build Successful Place Brand Relationships in 3 Steps: Tips for Place Branders and Marketers

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“What is a mother?” asks Clotaire Rapaille, the famous marketing consultant. He, then, answers by quoting the French anthropologist Claude Lévi-Strauss: “A mother is...
Research Insights

How Gamified Placemaking Can Reconnect Us with Cities

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Gamified placemaking is the focus of this post by Günter Soydanbay: a reflection on how we build and organize our cities, how we lost the genius loci, the send of city, and how placemaking strategies can help us reconnect with our urban environment.
Case Studies

NEOM: A Tale of Archetypes – Arcadia and Utopia

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NEOM as the tale of two archetypes: Gunter Soydanbay in this essay examines the vision of the planned mega city in Saudi Arabia by means of its underlying archetypes: arcadia and utopia.
Expert Advice

A Systemic Analysis of Overtourism and Tourismophobia: And What Destinations Can Do About It

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Gunter Soydanbay analyzes the root causes of overtourism and tourismophobia, and offers destinations possible solutions, drawing on behavioral psychology.
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At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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