Interview with Gregory Pomerantsev on Aviation, Travel and Place Branding

Gregory Pomerantsev on city brands, airBaltic, Belarus country branding and the role of aviation and airlines in place branding

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Interview with Mara Seminario on Country Branding, Destination Marketing and Brand Peru

Mara Seminario, “the mother of Brand Peru”, on Peru’s approach to country branding and destination marketing, and how Lima become a tourism success.

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