Branding a City Region: Case Study of ONLYLYON, France

A few weeks ago, we had the opportunity to visit the city of Lyon in Southern France, and to meet Lionel Flasseur, Director of ONLYLYON, the entity in charge of the city’s place brand strategy and communication. In this city branding case study, learn more about ONLYLYON – its mission, approach, challenges and successes.

Learn about:

  • Lyon’s reputation challenge: what motivated its leaders to engage with city branding;
  • ONLYLYON’s approach to city branding: its mission and organisational structure;
  • City branding projects and activities by ONLYLYON;
  • Results: How city branding activities have helped Lyon reach its objectives.

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The Editorial Team

Hi there, we hope you've found this article useful. Want to stay up to date on latest place branding insights, stories and examples? Sign up for our free email newsletter! You might also be interested in our services. Have a question or suggestion? Get in touch!