Case Study: City and Destination Branding of Vienna, Austria

Vienna, just like Barcelona, forms part of an elite group of cities much envied for their global recognition and favourable reputation. In this case study, Bernhard Klein reflects on his experience as head of brand strategy and destination branding of Vienna, capital of Austria.

Learn about:

  • Why destination brands matter in tourism;
  • How to manage a city- or destination brand;
  • How to control a brand image of a city or destination;
  • How the international brand image of Vienna was determined.

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The Editorial Team

Hi there, we hope you've found this article useful. Want to stay up to date on latest place branding insights, stories and examples? Sign up for our free email newsletter! You might also be interested in our services. Have a question or suggestion? Get in touch!