Interview with Andrea Insch on Brand New Zealand

Andrea Insch, Senior Lecturer at University of Otago in Dunedin, expert in place-based marketing, discusses the potentials and problems of green destination branding, and elaborates on New Zealand’s ‘100% Pure’ brand positioning.

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Interview with José Filipe Torres, Bloom Consulting

Country and place branding consultant José Filipe Torres has collected research for and provided consulting services to countries, cities and regions throughout the world. In this detail-rich interview, Jose shares his thoughts on the field, as well as details surrounding the important role digital plays in the future of place branding.

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