Interview with Mara Seminario on Country Branding, Destination Marketing and Brand Peru

Mara Seminario, “the mother of Brand Peru”, on Peru’s approach to country branding and destination marketing, and how Lima become a tourism success.

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Interview with Anupam Yog on the Branding of Nations and Destinations in Asia

This interview with Anupam Yog on place brands, nations and destination branding in Asia is a must read for anyone professionally interested in place branding, and especially for policy makers in India, China, Singapore and Dubai.

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How Israel Used Micro-Marketing to Improve Country Brand Perceptions

Amir Grinstein, Associate Professor of Marketing at Northeastern University (USA) and VU Amsterdam (the Netherlands), shares his research findings on how Israel used micro-marketing as attempt to (re)position the country and improve its image abroad.

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