Interview with Anupam Yog on the Branding of Nations and Destinations in Asia

This interview with Anupam Yog on place brands, nations and destination branding in Asia is a must read for anyone professionally interested in place branding, and especially for policy makers in India, China, Singapore and Dubai.

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How Israel Used Micro-Marketing to Improve Country Brand Perceptions

Amir Grinstein, Associate Professor of Marketing at Northeastern University (USA) and VU Amsterdam (the Netherlands), shares his research findings on how Israel used micro-marketing as attempt to (re)position the country and improve its image abroad.

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