Interview with Andrea Insch on Brand New Zealand

Andrea Insch, Senior Lecturer at University of Otago in Dunedin, expert in place-based marketing, discusses the potentials and problems of green destination branding, and elaborates on New Zealand’s ‘100% Pure’ brand positioning.

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Interview with Doug Lansky on Competitive and Sustainable Destinations

Doug Lansky – a travel writer, speaker and performer whose keynotes on destination development and the future of DMOs are legendary. An avid traveler, Doug has made it a profession to look at both sides of the coin – the pristine landscapes and wildlife, and the cramped parking lot from where you are photographing them. Just like his book “Travel, the Guide”, this interview is an eye opener for those in charge of managing and marketing destinations.

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