Interview with Mara Seminario on Country Branding, Destination Marketing and Brand Peru

Mara Seminario, “the mother of Brand Peru”, on Peru’s approach to country branding and destination marketing, and how Lima become a tourism success.

Read more

Interview with Statia Elliot on Destination Marketing, Place Brands and DMOs

In this interview with Statia Elliot from the School of Hospitality, Food & Tourism Management at the University of Guelph in Canada, we discuss the evolution of destination marketing, DMOs and the importance of place branding.

Read more

Interview with Mike Fabricius on Africa, Destination Marketing and Place Brand Management

In this interview with Mike Fabricius of tourism destination consultancy The Journey, we delve into the depths of what place branding and destination marketing really mean. We further discuss examples from his work on place brands and his involvement with places in Africa and across the world.

Read more