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Research Insights

Quo Vadis? Ioulia Elmatzoglou on Nation Branding and Brand EU

Ioulia Elmatzoglou shares her research insights into how nation branding practice is changing, and how it is used to support the image and brand of the European Union.

Good Country Index 2020: Simon Anholt Shares Key Insights

Simon Anholt on the key findings of the 2020 edition of the Good Country Index: which countries have improved and which haven't.

Which Are the Strongest and Most Valuable Nation Brands in 2020? Brand Finance on Performance Leaders and Reputation Trends

Brand Finance in its latest report reveals which are the strongest and most valuable nation brands in 2020, and how the coronavirus pandemic has impacted them.

Saffron City Brand Barometer 2020: Key Insights on Tourism Brand Leaders and Laggards

Ben Knapp of Saffron Consultants shares the key findings and insights from the 2020 edition of the Saffron City Brand Barometer, measuring appeal and reputation of city destinations.

Emma Björner on Sustainable Tourism and Place Branding

Emma Björner shares her insights on city branding practices in China and how to involve relevant stakeholders meaningfully into place branding and sustainable tourism initiatives.

COVID-19 and Peace: New Report Highlights Economic Impact and Implications for Nation Brands

New report reveals how COVID-19 is impacting state of peace around the world, and what it means for national economies and nation brand value.
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