Latest Place Brand Research Insights for those in charge of the management, development or marketing of cities, regions, destinations, countries or nations. Our research insights bring you summaries of recent academic publications linked to theories, cases and concepts linked to the branding and reputation of places.
Quo Vadis? Ioulia Elmatzoglou on Nation Branding and Brand EU
Good Country Index 2020: Simon Anholt Shares Key Insights
Saffron City Brand Barometer 2020: Key Insights on Tourism Brand Leaders and Laggards
Emma Björner on Sustainable Tourism and Place Branding
COVID-19 and Peace: New Report Highlights Economic Impact and Implications for Nation Brands
At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.
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