City Branding Case Study: The Story of Edmonton, Canada

Today we’d like to take you to Canada for an intriguing case study and example of city branding at its best. Todd Babiak of Story Engine introduces us to the ‘Make Something in Edmonton‘ brand strategy for this entrepreneurial Canadian city.

This exemplary initiative was awarded for ‘Best Expression of Place Brand Identity ‘ at the 2016 City Nation Place Forum in London, UK.

Learn about:

  • The problem which led to the award-winning place brand strategy;
  • The traditional solution to city branding, and why it often fails;
  • Which cities inspired Edmonton’s branding approach;
  • How research helped distill the essence of Edmonton’s city brand;
  • Impact: How an unconventional approach to city branding has influenced urban development and citizen behavior.

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The Editorial Team

Hi there, we hope you've found this article useful. Want to stay up to date on latest place branding insights, stories and examples? Sign up for our free email newsletter! You might also be interested in our services. Have a question or suggestion? Get in touch!