Difference Between Place Branding and Place Marketing: Quick Guide

Ever wondered what is the difference between place branding and place marketing? Answers to this question depend on whom you ask – place marketers, developers or managers. The good news: thanks to our 50+ interviews with place brand experts around the world, we have a fairly good idea about how place marketing and branding differ, and what they have in common.

Inside this Quick Guide:

  • What place branding is, and its aims;
  • What place marketing is;
  • Similarities between place branding and marketing;
  • How place branding and marketing differ.

Download the PDF file .


Click here for a list of all Quick Guides published so far.


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The Editorial Team

Hi there, we hope you’ve found this article useful. Want to stay up to date on latest place branding insights, stories and examples? Sign up for our free email newsletter! You might also be interested in our services. Have a question or suggestion? Get in touch!