Interview with Christopher Luxon, Air New Zealand

One concurrent theme in our interviews with place brand professionals so far is that – especially in the case of destination branding and marketing – success depends on the active collaboration among key tourism operators and stakeholders. As brand ambassadors, national carriers (airlines) play a particularly important role, since often they are the first experience a traveller or tourist has of a particular country or destination.

In this interview, Air New Zealand CEO Christopher Luxon tells us how the country’s award-winning airline collaborates with Tourism New Zealand Marketing.

Learn about:

  • Why the success of Air New Zealand and New Zealand as a country are inextricably linked;
  • The role Air New Zealand plays in the country’s marketing campaign, and regarding New Zealand’s brand promise;
  • To what extent country-of-origin plays a role for flag carriers;
  • To what extent Air New Zealand’s brand mojo is influenced by the country’s green reputation.

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The Editorial Team

Hi there, we hope you've found this article useful. Want to stay up to date on latest place branding insights, stories and examples? Sign up for our free email newsletter! You might also be interested in our services. Have a question or suggestion? Get in touch!