Interview with Albert Salman on Green Destinations and Sustainable Tourism Leadership

This time The Place Brand Observer visits the Netherlands to present you a global leader in tourism sustainability, Albert Salman.

As the founder and director of Green Destinations and the initiator of the Global Sustainable Tourism Review (GSTR), Albert Salman has a lot to share about sustainable destinations, but also about the aspect of green-washing and its potential consequences. He also explains the significance of transparency and the need for more collaboration within destinations.

Learn about:

  • How Green Destinations defines the term “destination”;
  • How destinations can avoid green-washing risking their reputation;
  • How the Top 100 Green Destinations initiative is helping destinations;
  • Why there is a need for more collaboration between sustainability managers and destination marketers.

Albert, how would you define a ‘destination’ within the Green Destination project?

Destinations can be countries, states, regions, cities, towns, or protected areas, but they should not be much larger than 40,000 sq km, which is the size of Bhutan. They should have an administrative organisation responsible for destination management.

Accommodations, single buildings, attractions and theme parks are not considered a destination. However, Eco-lodges should be considered destinations if they have a recognized and strong stewardship for a large area that is otherwise not managed.

The following two tabs change content below.
Hi there, we hope you've found this article useful. Want to stay up to date on latest place branding insights, stories and examples? Sign up for our free email newsletter! You might also be interested in our services. Have a question or suggestion? Get in touch!

Get full access to all premium content for just $19/month (billed annually)

Accede nuestro contenido premium por solo $19/mes (facturado anualmente)

The Editorial Team

Hi there, we hope you've found this article useful. Want to stay up to date on latest place branding insights, stories and examples? Sign up for our free email newsletter! You might also be interested in our services. Have a question or suggestion? Get in touch!