Interview: Ali Fisher on Big Data, Networks, Public Diplomacy and Country Image

Today’s interview with Ali Fisher, Principal Data Scientist at VORTEX (University of Vienna) and CPD Research Fellow at the USC Center on Public Diplomacy (University of Southern California), is all about big data, new networks and the resulting opportunities – and challenges – for public diplomacy professionals.

Dr Fisher offers insights into how the upcoming US elections might influence the country’s image, how countries can use strategic communication to project their desired image, and what the future of public diplomacy might look like.

Learn about:

  • How country branding differs from nation branding and public diplomacy;
  • What data-driven diplomacy is and how it is implemented;
  • A few key insights on using strategic communications in an attempt to combat terrorism;
  • Some suggestions for a country aiming to improve international strategic communications and its public diplomacy.

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The Editorial Team

Hi there, we hope you've found this article useful. Want to stay up to date on latest place branding insights, stories and examples? Sign up for our free email newsletter! You might also be interested in our services. Have a question or suggestion? Get in touch!