Interview: Antonios Giannopoulos on Destination Branding, Tourism and Innovation

Dr. Antonios Giannopoulos is an expert in marketing and communication, specialising in the services industry with accumulated experience in marketing strategy and implementation. Antonios currently serves as the Programme Manager of BA/MA at the Hotel and Tourism Management Department of the Business College of Athens (BCA). He is also an adjunct faculty member at the Athens University of Economics and Business (AUEB) and founder of The Voyager Voice. 

Learn about:

  • Opportunities for innovation in tourism;
  • The differences between destination marketing and destination management;
  • Some of the common mistakes in tourism communication;
  • Three skills needed for tourism managers to be successful.

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The Editorial Team

Hi there, we hope you've found this article useful. Want to stay up to date on latest place branding insights, stories and examples? Sign up for our free email newsletter! You might also be interested in our services. Have a question or suggestion? Get in touch!