Interview: Jörgen Eriksson and Svetlana Masjutina, Bearing Consulting

Because successful place management and brand development always happens in teams, today’s expert interview with Bearing Consulting is with Jörgen Eriksson, the company’s founding partner, and his research manager, Svetlana Masjutina.

Learn about:

  • The importance of the place manager for the successful development of places;
  • What is Place Excellence, and when is it achieved;
  • Which macro trends influence place management today;
  • Why place branding is best approached from a holistic economist viewpoint;
  • Examples of places whose decline was reversed by innovative place branding;
  • Which issues cities and regional authorities struggle most with regarding place branding.

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The Editorial Team

Hi there, we hope you've found this article useful. Want to stay up to date on latest place branding insights, stories and examples? Sign up for our free email newsletter! You might also be interested in our services. Have a question or suggestion? Get in touch!