In this interview with Ben Knapp, Chief Strategy Officer at Saffron Consultants, we discuss a simple but profound truth about place branding – the need to focus on placemaking: investing in assets and projects worth talking about and only then focusing on communicating their uniqueness to the world with branding campaigns.
- Place brand building through placemaking, rather than communications only;
- Why the limited nature of political mandates poses a challenge for nation and city branding campaigns;
- What makes Scandinavian countries and cities so successful in place branding.
This interview is part of our premium content, available to subscribers only. To subscribe, please click on the blue button below. Already purchased Premium access but not seeing the whole article? Simply click on the “Already Purchased?” link and sign in with your Tinypass username and password. You should only have to do this once for each computer you are using. More answers to frequent questions here.