Interview with Ben Knapp, Saffron Brand Consultants

In this interview with Ben Knapp, Chief Strategy Officer at Saffron Consultants, we discuss a simple but profound truth about place branding – the need to focus on placemaking: investing in assets and projects worth talking about and only then focusing on communicating their uniqueness to the world with branding campaigns.

Learn about:

  • Place brand building through placemaking, rather than communications only;
  • Why the limited nature of political mandates poses a challenge for nation and city branding campaigns;
  • What makes Scandinavian countries and cities so successful in place branding.

This interview is part of our premium content, available to subscribers only. To subscribe, please click on the blue button below. Already purchased Premium access but not seeing the whole article? Simply click on the “Already Purchased?” link and sign in with your Tinypass username and password. You should only have to do this once for each computer you are using. More answers to frequent questions here.

The following two tabs change content below.
Hi there, we hope you've found this article useful. Want to stay up to date on latest place branding insights, stories and examples? Sign up for our free email newsletter! You might also be interested in our services. Have a question or suggestion? Get in touch!

Continue reading for only $35/month (billed annually)

Continua leyendo por solo $35/mes (facturado anualmente)

The Editorial Team

Hi there, we hope you've found this article useful. Want to stay up to date on latest place branding insights, stories and examples? Sign up for our free email newsletter! You might also be interested in our services. Have a question or suggestion? Get in touch!