Interview: Caio Esteves on Place Branding in Brazil and Latin America

For the last two years, the world has been watching Brazil as it navigates the multiple, high-profile activities occurring in the country. Caio Esteves, CEO of PLUS Places for Us place branding consultancy, speaks about his role in heightening the importance of place branding in Brazil and shares his insights on blending both academic and practical applications, and the role citizens can play. He also discusses integrating urban planning with place branding and how Brazil differs from other Latin American countries. 

Learn about:

  • How place branding academics and practitioners can complement each other;
  • Why it’s important for MBA programs to connect place branding (idea) with placemaking (implementation);
  • Why Colombia and Peru are inspiring examples of country branding in Latin America;
  • How international news coverage affects place branding in Brazil.

This interview is part of our premium content, available to subscribers only. To subscribe, please click on the blue button below. Already purchased Premium access but not seeing the whole article? Simply click on the “Already Purchased” link and sign in with your Tinypass username and password. You should only have to do this once for each computer you are using. More answers to frequent questions here.

The following two tabs change content below.
Hi there, we hope you've found this article useful. Want to stay up to date on latest place branding insights, stories and examples? Sign up for our free email newsletter! You might also be interested in our services. Have a question or suggestion? Get in touch!

Subscribe for only US $35 per month (minimum term 1 year)

Suscríbase por solo US $35 al mes (mínimo 1 año)

The Editorial Team

Hi there, we hope you've found this article useful. Want to stay up to date on latest place branding insights, stories and examples? Sign up for our free email newsletter! You might also be interested in our services. Have a question or suggestion? Get in touch!