Interview: Christophe Alaux on Place Marketing in France

When it comes to sharing research insights and examples of best practice in place branding, marketing – or any other subject, language can be a stubborn barrier. The Place Brand Observer’s mission is to break barriers and to connect researchers with professionals, across cultural and language boundaries.

Et voilà: meet Christophe Alaux, Deputy Director of the Public Management Institute (IMPGT) at Aix-Marseille University in Southern France and Director of the Institute’s Regional Attractiveness & Place Marketing Chair (Chaire Attractivité et Nouveau Marketing Territorial).

Learn about:

  • The role place branding plays in France;
  • The difference between place branding and place marketing;
  • Co-branding between cities and regions as one trend in place marketing;
  • Which social media and blogs to follow for place marketing news in France.

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The Editorial Team

Hi there, we hope you've found this article useful. Want to stay up to date on latest place branding insights, stories and examples? Sign up for our free email newsletter! You might also be interested in our services. Have a question or suggestion? Get in touch!