When it comes to sharing research insights and examples of best practice in place branding, marketing – or any other subject, language can be a stubborn barrier. The Place Brand Observer’s mission is to break barriers and to connect researchers with professionals, across cultural and language boundaries.
Et voilà: meet Christophe Alaux, Deputy Director of the Public Management Institute (IMPGT) at Aix-Marseille University in Southern France and Director of the Institute’s Regional Attractiveness & Place Marketing Chair (Chaire Attractivité et Nouveau Marketing Territorial).
- The role place branding plays in France;
- The difference between place branding and place marketing;
- Co-branding between cities and regions as one trend in place marketing;
- Which social media and blogs to follow for place marketing news in France.
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