For today’s interview we take you to London, UK, where David Adam is helping urban developers, managers and marketers to create Better Cities through city branding.
- How city branding can help to build better cities;
- Latest trends in urban management;
- What tomorrow’s cities will look like;
- Challenges cities are likely to face in the near future;
- Where cities look for funding to stay competitive;
- Best ways to measure the success of economic development and city branding initiatives.
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