Today we’d like to introduce you to David Gertner, Associate Professor at Pace University in New York City. In the interview, Dr Gertner tells us what got him interested in the marketing, branding and reputation of places and where he sees the main challenges – both in terms of place branding research and practice.
- How strategic place marketing can help places promote economic development;
- Why there needs to be more empirical research contributing to the field;
- Some of the possible gaps between research and practice;
- A few of the ways to measure the success of place branding initiatives.
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