Interview with Gary Warnaby on City Marketing Trends and Branding Retail Destinations

This interview with Gary Warnaby of Manchester Metropolitan University in the United Kingdom is the latest result of our mission to connect place brand developers, managers and marketers with place branding researchers. A fellow of the Institute of Place Management, Professor Warnaby is particularly interested in and contributes to the Institute’s expertise in managing and positioning high streets and retail destinations.

Learn about:

  • The importance of place branding for retail destinations;
  • How physical retailing places can compete with increasingly seamless digital consumer experiences;
  • How to best align stakeholders behind a shared place vision;
  • A golden, yet simple metric to measure place brand campaign effectiveness;
  • Advice on the must-read books for any place branding professional.

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The Editorial Team

Hi there, we hope you've found this article useful. Want to stay up to date on latest place branding insights, stories and examples? Sign up for our free email newsletter! You might also be interested in our services. Have a question or suggestion? Get in touch!