Interview with Guy Bigwood on MICE and Sustainability

Currently the Sustainability Director for MCI – the world’s largest events and associations management company, Barcelona-based Guy Bigwood shares his thoughts on how the meeting and event industry can begin to think about sustainability strategies and how it can support the brand positioning of places hosting meetings, incentives, conferences or expositions. 

Learn about:

  • How the global meetings and events industry impacts the environment in terms of resource consumption, waste and carbon;
  • The main benefits of incorporating sustainability into meetings and events;
  • How Al Gore influenced MCI’s commitment to sustainability;
  • Key lessons learned as President of the Green Meeting Industry Council;
  • The Global Destination Sustainability (GDS) Index program – its purpose and how it works;
  • How sustainable MICE support the brand positioning and competitiveness of a destination.

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The Editorial Team

Hi there, we hope you've found this article useful. Want to stay up to date on latest place branding insights, stories and examples? Sign up for our free email newsletter! You might also be interested in our services. Have a question or suggestion? Get in touch!