Interview: Heather Skinner on Responsible Tourism, Corfu and Place Branding

Travel with us to Corfu, Greece as we interview Dr. Heather Skinner about her most recent appointment as Chair of the Responsible Tourism Special Interest Group for the Institute of Place Management. Dr. Skinner shares insights on how responsible tourism can begin with domestic tourism, the importance of terminology and how the place should remain at the center of any marketing, branding or management effort. 

Learn about

  • The Institute of Place Management‘s Responsible Tourism Special Interest Group and its contribution to a more sustainable tourism;
  • The Corfu Symposium on Managing and Marketing Places, lessons learned and how other places might also learn from the challenges Corfu faces;
  • Dr. Skinner’s three pieces of advice for emerging researchers in the field of responsible tourism from a destination (place) management perspective.

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The Editorial Team

Hi there, we hope you've found this article useful. Want to stay up to date on latest place branding insights, stories and examples? Sign up for our free email newsletter! You might also be interested in our services. Have a question or suggestion? Get in touch!