Interview: Jeannette Hanna of Trajectory Consulting on Creating Authentic Place Brands

This interview with Jeannette Hanna from the strategic branding agency Trajectory in Canada touches on the intertwined destiny of the fields of place branding, placemaking and place management. We also discuss place brand authenticity and how a qualitative approach to place brand development can help distill the meaning of places.

Learn about:

  • How to create authentic place brands;
  • How an inductive, qualitative approach can help to distill the meaning of places;
  • The link between place branding, placemaking and place management;
  • Good practice examples of storytelling and engaging communities in place branding;
  • How a systems perspective can help us better understand how to balance chaos and order in place management.
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The Editorial Team

Hi there, we hope you've found this article useful. Want to stay up to date on latest place branding insights, stories and examples? Sign up for our free email newsletter! You might also be interested in our services. Have a question or suggestion? Get in touch!