Interview with Jeremy Hildreth, the Indiana Jones of Branding

Today’s place branding expert interview with Jeremy Hildreth is special in two ways: first, it didn’t require any editorial work and as such was a pleasure to read (which of course you’d expect from a world-class copywriter and part-time journalist). Second, because Jeremy has worked both with Wally Olins and Simon Anholt, he is in a unique position to tell us a bit about those two (place) branding “gurus”, and even shares some secrets and little known facts.

Learn about:

  • The role Economics play in (place) branding work;
  • What characterizes a great place brand consultant;
  • The difference between tourism advertising and place branding;
  • His key insights as senior consultant and head of place branding for Saffron Brand Consultants;
  • Lessons he learned from working with Wally Olins and Simon Anholt;
  • How to measure the effectiveness and success of place branding initiatives.

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The Editorial Team

Hi there, we hope you've found this article useful. Want to stay up to date on latest place branding insights, stories and examples? Sign up for our free email newsletter! You might also be interested in our services. Have a question or suggestion? Get in touch!