Interview: Jordi de San Eugenio Vela, University of Vic, Central Catalonia

Building bridges across language barriers is part of The Place Brand Observer’s mission. Today we present you Jordi de San Eugenio Vela, place branding researcher and Professor at the Department of Communication at Universitat de Vic – University of Central Catalonia.

Learn about:

  • The purpose of place branding;
  • How long it usually takes to establish a city brand positioning;
  • The main challenges in city branding;
  • The importance of eccentric buildings and architecture for strong city brands;
  • His favorite example of a place branding initiative done particularly well;
  • How place branding can be used as a tool for the sustainable (tourism) development of a city, such as Barcelona.

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The Editorial Team

Hi there, we hope you've found this article useful. Want to stay up to date on latest place branding insights, stories and examples? Sign up for our free email newsletter! You might also be interested in our services. Have a question or suggestion? Get in touch!