Meet José Fernández-Cavia, Head of Department of Communication at Pompeu Fabra University in Barcelona. In this interview he shares some findings of his recent research examining the use of digital media, such as websites and mobile applications and its increasing importance surrounding place brands and destination branding.
- The current state of digital media and its intersection with place branding;
- Advice for emerging researchers interested in the area of destination branding;
- Current trends in destination branding research.
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