Interview with Manolis Psarros of Toposophy

Tourism and destinations are central to many place branding initiatives. In this interview, Manolis Psarros, Managing Director of destination marketing agency Toposophy (formerly ABOUTOURISM), shares his thoughts on the current state of destination marketing, the main trends, challenges and opportunities.

Learn about:

  • How the destination marketing field has changed over the last 5 years;
  • What changes/trends he anticipates for the near future;
  • To what extent the Sharing Economy influences the marketing of destinations;
  • The key challenges in terms of city branding at the moment;
  • His favorite place branding book.

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The Editorial Team

Hi there, we hope you've found this article useful. Want to stay up to date on latest place branding insights, stories and examples? Sign up for our free email newsletter! You might also be interested in our services. Have a question or suggestion? Get in touch!