In this interview with Natasha Grand of the Institute for Identity (INSTID), we discuss place identity creation as tool to guide locals to their greater purpose, and to unlock their self-esteem. Learn why place identity work will be needed even more in a post-industrial world, and which pitfalls in to avoid when working with identity and creating meaning.
- Place branding as a tool to capture the unique meaning of cities, regions and nations;
- How place brands can serve as vehicles to drive forward not just tourism but also political programmes;
- The importance of opening up place identity development projects to stakeholders and the general public in order to sustain interest over lengthy campaigns;
- The challenges in creating a shared idea of identity without reverting to clichés.
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