At a time where the whole world looks at Great Britain and tries to make sense of Brexit and its potential consequences, let’s remember that many of world’s leading researchers and academics are based in the UK. In this interview, Nigel Morgan, Professor of Tourism & Events Marketing at the University of Surrey and Board Member of Visit Wales, shares his thoughts on destination brands, the United Kingdom, Wales and the importance of Sporting Events for places and their brands.
- Some of the consequences of Brexit from a place brand and reputation point of view;
- How the Brexit decision affects Nigel both personally and professionally;
- How the branding of places can support sustainability;
- Whether major sporting events have a lasting impact on the brand or reputation of places.
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