City brands and the making, management and communication of a city’s strongest assets in the eyes of potential residents, visitors, investors and students, has been a key occupation of economic development professionals all over the world. In this interview, Richard Florida explains why the Creative Classes are so important in achieving city strength and a competitive position.
- How cities can attract or retain creative talent;
- Why creativity is so important for economic development and competitiveness of cities;
- The most significant changes in urban development during the last years;
- Why detailed analysis and research is so important for communities;
- The 3 T’s of economic development: talent, technology, tolerance.
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