Interview with Richard Florida on Creative Cities

City brands and the making, management and communication of a city’s strongest assets in the eyes of potential residents, visitors, investors and students, has been a key occupation of economic development professionals all over the world. In this interview, Richard Florida explains why the Creative Classes are so important in achieving city strength and a competitive position.

Learn about:

  • How cities can attract or retain creative talent;
  • Why creativity is so important for economic development and competitiveness of cities;
  • The most significant changes in urban development during the last years;
  • Why detailed analysis and research is so important for communities;
  • The 3 T’s of economic development: talent, technology, tolerance.

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The Editorial Team

Hi there, we hope you've found this article useful. Want to stay up to date on latest place branding insights, stories and examples? Sign up for our free email newsletter! You might also be interested in our services. Have a question or suggestion? Get in touch!