Interview with Ron Kitchens of Southwest Michigan First

The best economic development leaders are driven by a passion for people, not profit, says Ron Kitchens, CEO of Southwest Michigan First in his interview with The Place Brand Observer. For this regional economic development chief, place branding and economic development are much closer connected than some might think.

Learn about:

  • How economic development is connected to place branding;
  • How jobs can be an attractive component in building a community;
  • Why one of the best resources for success is having the right people;
  • How to measure the success of economic development initiatives;
  • His professional insights as CEO of Southwest Michigan First.

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The Editorial Team

Hi there, we hope you've found this article useful. Want to stay up to date on latest place branding insights, stories and examples? Sign up for our free email newsletter! You might also be interested in our services. Have a question or suggestion? Get in touch!