Interview with Statia Elliot on Destination Marketing, Place Brands and DMOs

In this interview with Statia Elliot, Director of the School of Hospitality, Food & Tourism Management at the University of Guelph in Canada, we discuss the evolution of destination marketing, DMOs and their convergence with the field of place branding.

Learn about:

  • Current trends in destination marketing;
  • Challenges in the development and management of destination brands;
  • Place branding research priorities, from a tourism perspective;
  • The role of place branding for DMOs, as part of their adaptation to new realities;
  • The five most important ingredients for successful destination brands.

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The Editorial Team

Hi there, we hope you've found this article useful. Want to stay up to date on latest place branding insights, stories and examples? Sign up for our free email newsletter! You might also be interested in our services. Have a question or suggestion? Get in touch!