Interview: Todd Mayfield on Branded Wayfinding for Destinations

Travel with us to Palm Beach, Florida, for this interview with Todd Mayfield, Principal and Group Creative Director of Axia Creative. Learn about branded wayfinding for destinations, the differences between branding a product, event or place (from a designer’s perspective) and the ingredients for creating a successful brand.

Learn about:

  • The core ingredients a brand needs in order to be successful;
  • Differences between branding cities from organizations or products and why cities can be the most challenging;
  • Current trends in city marketing and promotion;
  • The concept of Branded Wayfinding;
  • Why place branding is not about creating a logo and an advertising campaign.

This article is part of our premium content, available to subscribers only. To subscribe, please click on the blue button below. Already purchased Premium access but not seeing the whole article? Simply click on the “Already Purchased” link and sign in with your Tinypass username and password. You should only have to do this once for each computer you are using. More answers to frequent questions here.


The following two tabs change content below.
Hi there, we hope you've found this article useful. Want to stay up to date on latest place branding insights, stories and examples? Sign up for our free email newsletter! You might also be interested in our services. Have a question or suggestion? Get in touch!

Continue reading for only $35/month (billed annually)

Continua leyendo por solo $35/mes (facturado anualmente)

The Editorial Team

Hi there, we hope you've found this article useful. Want to stay up to date on latest place branding insights, stories and examples? Sign up for our free email newsletter! You might also be interested in our services. Have a question or suggestion? Get in touch!