Introducing The Place Brand Observer Premium

We are thrilled to announce that we finally are able to introduce The Place Brand Observer Premium, our selection of expert interviews, strategy advice and summaries of tools, concepts and theories for those seriously committed to the brand development, management and promotion of your city, region, destination or country.

From now on, as a premium content subscriber you will benefit from more in-depth information, research findings and full access to essential know how for place brand professionals.

Our How to guides, Trends reports, seminars and training (coming in 2017) will give you and your place competitive advantage and help you to stay up to date on latest place brand development, management and communication trends, tools and concepts.

Why should I subscribe?

To make sure you have full access to our content, and to get maximum benefit from our strategy advice, expert interviews, trends reports and learning opportunities.

How do I subscribe?

Click on the blue button on our Subscribe page or the button displayed below the piece of content which you’d like to access. That will take you to the Tinypass site. Once you have paid and your password is selected, TinyPass directs you to sign in. You do that once and you’re good for the full length of the subscription. Do this on all of your devices (click on the button, sign in) and you’re all set there as well.

How much does it cost? And do you give discounts?

Our standard rate is US $35 per month, with a minimum term of 12 months. On a tight budget? A couple of times each year we will do 48 hour flash sales, giving you the opportunity to subscribe at a heavily reduced rate of up to 70% off the standard rate. We’ll announce those sales via our email newsletter. If you haven’t yet, we highly recommend you to sign up (it’s free) and to keep a close eye on it. We send the newsletter every 2-3 weeks.

Psst! -70% flash sale about to start very soon!

How does your subscription service work?

Our e-commerce provider is ‘Piano Software’ (formerly called Tinypass – you’ll likely come across both names). The same software is used by magazines such as SKIFT, who – like us – want to have the paywall and subscription handled professionally and securely. Tinypass (or Piano) does that.

Why do you charge for access to your content?

To be able to continue bringing you those stories, research insights, and pieces of advice. Just like you or your organization, we have bills to pay and expenses to cover. Your subscription helps us to focus on those stories and insights which are the most relevant for you and from which you’ll benefit most. At the same time, your reading experience will be improved by keeping the advertising displayed on our site to the minimum.

Would this be a good present for my clients or team?

Of course! If you run a consultancy, DMO or brand management organization, help your clients, business partners or team gain competitive advantage thanks to 12 months worth of free access to The Place Brand Observer premium content.

More frequently asked questions here

Questions or suggestions? Get in touch!

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Hi, we hope you found this post useful. Want to stay up to date on latest place branding insights, strategies, stories and examples? Join our mailing list! More about our Services here.

The Editorial Team

Hi, we hope you found this post useful. Want to stay up to date on latest place branding insights, strategies, stories and examples? Join our mailing list! More about our Services here.