Introducing TPBO Basic: Low-Cost Option to Access Premium Content

Last month we celebrated three years of The Place Brand Observer. We’ve certainly come a long way since humble beginnings back in 2014, and learned a lot – not just about the branding and reputation of places and the many fascinating people involved in this thriving subject – but also about our readers, your priorities and needs.

Since we introduced our TPBO Premium offer last December, more and more place professionals have chosen to benefit from free access to premium content, with matchmaking and information scout services part of the deal.

Yet, we’ve realized that the Premium Plan doesn’t work for everyone. Some readers want to just get access to our premium content, at a lower rate: a low-cost option for those intrigued by place branding and all the related topics, but who don’t need the premium support, matchmaking and information scout service. TPBO Basic offers just that.

TPBO Basic: how it works

As the low-cost alternative to our Premium Plan, TPBO Basic gets you free access to all premium content (interviews, case studies, research insights), at just US$19 per month, billed annually ($228 in total).

How do I subscribe?

You’ll see the Basic Plan as the default option when prompted to purchase full access of an interview, or case study. Thanks to our Paywall provider Tinypass/Piano, signing up is very easy, fast and secure. Payment options include credit card, PayPal, Amazon payment, even Bitcoin.

For an overview of our 3 options (Basic, Premium and Pro) and to compare costs and benefits, click here.

Are you a student or academic?

You are a student or academic and would like to get access? Send us an email with details about your specific work/project and a letter of reference from your supervisor, course leader or head of department, and we might be able to arrange free access for you for the duration of your research project (conditions apply, please get in touch).


Do you live in a developing country?

Our rates, while competitively priced for professionals in developed countries, might be too much for you, if you live and work in a developing country. If so, please email us and tell us why you think you’d qualify for a discount on our Basic Plan, and how you will use access to our premium content to help your community.

If you have questions or encounter difficulties while subscribing, we are here to help.

Thank you for being part of this exciting project and journey. Ideas and suggestions always very welcome!

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Florian Kaefer

Editor at The Place Brand Observer
Independent researcher, journalist, entrepreneur. Founder and editor of The Place Brand Observer and the Sustainability Leaders Project. Follow me on Twitter or let's connect through LinkedIn.

Florian Kaefer

Independent researcher, journalist, entrepreneur. Founder and editor of The Place Brand Observer and the Sustainability Leaders Project. Follow me on Twitter or let’s connect through LinkedIn.