Introduction to Place Branding

Brands are everywhere – products, services, places; not the sustainability of products or companies, but that of brands is the focus of attention. What about place brands? A quick Twitter search for place branding and first thing that comes up is a tweet by Nick Stewart (@nickpstewart), in which he links to a newspaper article about the growing economic importance of place branding.

To place branding experts, like Robert Govers (@rgovers) or Simon Anholt (@simonanholt), this is of course hardly news. But what about someone new to the field?

In the short video below, Resonance Consultancy (@Resonanceco) President Chris Fair (@crfair) illustrates well how effective place branding can become a powerful tool to differentiate a neighbourhood, community, destination or even country, and how his consultancy approaches the place branding task.

[vimeo http://vimeo.com/66920801]


Did you find this short introduction to place branding by Resonance Consultancy President Chris Fair useful? Please share!

Tip: Subscribe to the Place Brand Observer newsletter to benefit from updates on latest place branding and reputation insights, strategy, thoughts and examples.

TPBO
TPBOhttps://placebrandobserver.com

Join us at the intersection of research and practice in place branding. TPBO spotlights impactful place brand stories, from showcases to our flagship yearbook. Learn from leaders in our Who is Who World Map. Connect with us on LinkedIn for insights and join our mailing list for the latest place brand impact stories and strategies.

- Introducing: World's Best in Place Branding -spot_img

Latest articles