How Israel Used Micro-Marketing to Improve Country Brand Perceptions

How Israel used micro-marketing as attempt to (re)position the country and improve its image abroad is the topic of a recent case study published in the academic journal ‘Place Branding and Public Diplomacy’. Amir Grinstein, Associate Professor of Marketing at Northeastern University (USA) and VU Amsterdam (the Netherlands), is one of the authors of the case study. Here he tells us what led to this research and which are the main insights and lessons in connection with country branding and Israel.

Learn about:

  • What led to this study on country branding in connection with Israel;
  • Key insights and lessons learned;
  • Country branding challenges and pitfalls to be aware of;
  • How the research has impacted the author’s view on country branding and Israel;
  • Other cases of country branding used to overcome negative image.

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The Editorial Team

Hi there, we hope you've found this article useful. Want to stay up to date on latest place branding insights, stories and examples? Sign up for our free email newsletter! You might also be interested in our services. Have a question or suggestion? Get in touch!