Case Study: Place Branding of London Bridge Area

Very excited to bring you this case study on the development and implementation of a place and destination brand strategy for the area of central London known as London Bridge, one of the oldest areas of the city, dating back at least two millennia.

The case study was written by Malcolm Allan, founder and Managing Director of Placematters (PM), a UK-based place brand strategy consultancy, and Donald Campbell, Place Marketing Manager of Team London Bridge, which manages the Business Improvement District for that area of central London.

Learn about:

  • The commissioning of place brand strategy and destination audit;
  • The community consultation;
  • Creating the brand proposition;
  • Implementing the proposition;
  • Lessons of relevance for other similar city areas.

This case study is part of our premium content, available to subscribers only. To subscribe, please click on the blue button below. Already purchased Premium access but not seeing the whole article? Simply click on the “Already Purchased” link and sign in with your Tinypass username and password. You should only have to do this once for each computer you are using. More answers to frequent questions here.

The following two tabs change content below.
Hi there, we hope you've found this article useful. Want to stay up to date on latest place branding insights, stories and examples? Sign up for our free email newsletter! You might also be interested in our services. Have a question or suggestion? Get in touch!

Subscribe for only US $35 per month (minimum term 1 year)

Suscríbase por solo US $35 al mes (mínimo 1 año)

The Editorial Team

Hi there, we hope you've found this article useful. Want to stay up to date on latest place branding insights, stories and examples? Sign up for our free email newsletter! You might also be interested in our services. Have a question or suggestion? Get in touch!