Just like magazines have their columnists, we have our Observers: experienced professionals – practitioners and academics – from around the world who observe and reflect on what is going on in the colorful world of place branding.
Observer positions are by invitation only and each observer serves a six month term.
Maísa Prieto is an independent tourism marketing consultant based in Santiago, Chile, with a focus on ecotourism and sustainability. She works at Universidad Andrés Bello in Chile, teaching at master and undergraduate levels and in projects in Chile as part of an interdisciplinary team offering market research and destination branding.
Carolina Tkachuk is a consultant specialized in city marketing and smart destinations. She is the regional director for Argentina of smartcitybrand.com and supports the Argentinian Ministry of Tourism as assessor for its professional education content. She is an associate researcher at Universidad Nacional de Quilmes and holds a Master in Urban Economics.
Shalini Bisani is a Doctoral student at the University of Northampton (UK), where she is researching government and stakeholder collaboration in place branding. Her research interests include sustainable tourism, citizen engagement and branded experiences.
José Fernández Cavia
January - June 2017
Nov 2016 - April 2017
July 2016 - January 2017
July 2016 – January 2017
Lina Maria Echeverri
June - December 2016
March - October 2016
February - September 2016