The Place Brand Observer Joins Global Sustainable Tourism Council

I am thrilled to announce that The Place Brand Observer has joined the Global Sustainable Tourism Council as member and media supporter.

As I wrote on LinkedIn in the context of overcrowding, we are facing a world where the competitiveness of destinations, cities, regions and countries more and more depends on their perceived sustainability, and how they perform on the social and environmental front (e.g. livability). Tourism as industry has long been a laggard, driven by short-term (seasonal) planning, strong lobbying, very few proactive industry leaders and the desire to take home financial benefits without much regard for the well-being of host communities and natural environments.

With sustainability now a mainstream concern and boardroom issue linked to health, quality and authenticity, travel and tourism managers, operators and decision makers are under considerable pressure to act.

The Global Sustainable Tourism Council plays a key role as organization dedicated to establishing and managing global sustainability standards in tourism. At the heart of this work are the Global Sustainable Tourism Council’s Destination Criteria (GSTC-D) and Hotel & Tour Operator Criteria (GSTC-H&TO).

Learn more about the GSTC here. I also recommend the interview with GSTC CEO Randy Durband and Chairman Luigi Cabrini.


Soon: Stories and examples of sustainability leaders

Continuing the work of Sustainability-Leaders.com, we will soon be launching a series of interviews with sustainability leaders – cities, regions and destinations which are leading the way in sustainable practices, with a focus on MICE and tourism. Keep an eye on our Sustainability Leaders category and if you haven’t yet, make sure to sign up to our free newsletter for latest news and updates.

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Florian Kaefer

Editor at The Place Brand Observer
Independent researcher, journalist, entrepreneur. Founder and editor of The Place Brand Observer and the Sustainability Leaders Project. Follow me on Twitter or let's connect through LinkedIn.

Florian Kaefer

Independent researcher, journalist, entrepreneur. Founder and editor of The Place Brand Observer and the Sustainability Leaders Project. Follow me on Twitter or let’s connect through LinkedIn.