Place Brand Observers

Just like magazines have their columnists, we have our Observers: experienced professionals – practitioners and academics – from around the world who generously share their thoughts, opinion, insights and expertise linked to the branding, marketing, positioning or reputation of places.

Observers are by invitation only and each serves a six month term.

Current Observers:

Nov 2016 - April 2017
Christopher Hire is Director Data at 2thinknow, and creator of the Innovation Cities Benchmarking program. He oversees the innovation and city courses for place branding, and has learned all his insights from city data collection. He plays a mean game of Monopoly, and will connect on LinkedIn.
Articles by Christopher
Dec 2016 - June 2017
José Fernández Cavia is Head of the Department of Communication at Universitat Pompeu Fabra in Barcelona, Catalonia (Spain). In his role as Academic Observer, José reports on latest research and developments linked to the branding and reputation of places in Spain.
Articles by José

Past Observers:

July 2016 - January 2017
Aparna Sharma is a Brand Strategist and a Communications and Public Affairs Expert. She is a Founding Member and former CEO of the India Brand Equity Foundation. In her role as Expert Observer, Aparna shares her thoughts on the branding and reputation of countries, states and regions in Asia.
Articles by Aparna
July 2016 – January 2017
Amelia Green is a PhD Candidate at Griffith University in Queensland, Australia. She is particularly interested in multidisciplinary approaches to place branding research and practice that embrace the multiple dimensions of places including culture, society, consumption, the arts, history, media and various forms of symbolism.
Articles by Amelia
Lina Maria
June - December 2016
Lina Maria Echeverri is the director of the Rosario Graduate School of Business of Rosario University in Colombia and founder of the Observatory for Country Brand and Country Image (Observatorio de Marca e Imagen País) in Bogotá.
Articles by Lina Maria
March - October 2016
Efe Sevin (Ph.D. American University, School of International Service '14) is a strategic communications expert which professional expertise and advanced academic training on public diplomacy, campaign management, political communication, and research methods. His main areas of research lie in the intersection of political science and communication.
Articles by Efe
February - September 2016
Svetlana Masjutina is an independent researcher and adviser based in Monaco with a focus on urban innovation, territorial marketing and the branding and promotion of places and destinations. She works closely with municipalities, public and private companies, and successfully completed projects in Sweden, Kenya, Croatia and Monaco.
Articles by Svetlana