Place Branders: Which Are Your Key Challenges And Priorities This Year? 2017 Survey Launched

The Place Brand Observer has teamed up with City Nation Place, the leading annual place brand strategy conference, to get a better understanding of the key challenges for today’s place branders: city/destination/country brand developers, brand managers, marketers and consultants.

Why this Place Brander Survey?

Place branding as strategic approach is still frequently misunderstood and – as a consequence – often prone to failure. In times of tight budgets and growing competition for talent, investment or visitors, every city, region, town or destination is under pressure to live up to its full potential. We want to help by giving you a better understanding of the current place branding challenges, priorities and practices.

Why participate?

Make your voice heard: tell us your challenges and priorities, and in exchange benefit from the resulting summary of answers given by place branding practitioners across the globe. We will treat all responses as confidential and will make the resulting Report freely available for download.

PLUS: As survey participant you are entitled to a 20% discount on our annual subscription plan, in addition to the opportunity to win a complimentary ticket to either the City Nation Place Americas conference in June or the City Nation Place Global conference in November.


Click here to take part in the survey.

Seize this opportunity to win a complimentary conference ticket and to save $84 on our annual subscription plan, giving you 12 months worth of free access to our premium content.

The survey runs until 28 February 2017 and shouldn’t take more than 10 minutes.


Want to help our partner City Nation Places and The Place Brand Observer to reach as many place brand professionals as possible to make this survey a success? Share and spread the word!

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The Editorial Team

Hi there, we hope you've found this article useful. Want to stay up to date on latest place branding insights, stories and examples? Sign up for our free email newsletter! You might also be interested in our services. Have a question or suggestion? Get in touch!