What an exciting year 2014 has been for The Place Brand Observer. Much has happened on the place branding front since we started this website back in May with the aim to connect place branding thinkers, shakers and doers.
Special thanks to place branding “gurus” Malcolm Allan and Robert Govers for your contributions and support at this early stage of The Place Brand Observer. To you and all our readers and followers on Twitter and Facebook, very best wishes for 2015!
Top 5 Place Branding Stories 2014
Place branding expert Malcolm Allan shares this case study and example of region branding and marketing of Cork in Ireland. This brand strategy is the product of twenty months hard work by a brand development team led by Colliers International Destination Consulting (Dublin), with Fuzion Design and PR (Cork), Location Connections (London) and Placematters (West Sussex).
Nation branding is on the up in these global, turbulent times, and likely to grow in importance and influence. Endeavours to brand a nation, however, are also a very delicate task and one that requires a fair deal of knowledge of a specific place and its people, and tact. Jay Wang, Director of the USC Center for Public Diplomacy offers some good advice on the nation branding concept.
Here’s a video by Ty Montague on authenticity and why it requires branding professionals to move from storytelling to storydoing. Though his focus is on corporate, product and service brands, rather than place brands, Ty’s proposal rings true nevertheless.
Do you live in a good country? Simon Anholt and his Good Country Index can help you find out. The index seeks to measure how nations and countries behave on the global stage, whether they speak the language of responsibility and sustainability – or that of competition and neglect. It is the first global ‘watchdog’ index of its kind.
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