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Why Go Premium?

1. Gain competitive advantage

Whether you work for a city, region, destination or country: knowing about the latest insights, tendencies and practices in place branding is essential for being able to develop and manage places which are attractive for talent, investors, visitors or students.

2. Save time and nerves

Most place professionals in towns, cities, regions or destinations just don’t have the time to keep track of potentially relevant information, such as good practice examples or latest research findings. We are here to help you make sense of it all.

3. Save money!

Best value for money: With Premium you get to enjoy trustworthy, independently researched and carefully selected knowledge and tips. No glossy brochures or expensive presentations, but world-class knowledge which every town, city, region or destination can afford. Your Options:



Benefit from regular updates on latest research insights, expert advice, plus discounts on conferences and seminars by our partners. You’ll receive our email update approximately every two weeks.

Best value for students and those not professionally involved with place branding.

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Benefit from all of Basic, plus:

  • Information scout service
  • Matchmaker service
  • Priority support (email and chat)

Bonus: access all Premium content on PlaceBrandObserver.com, including 100+ expert interviews, case studies, How-To guides and our place brand theory pages.

Best value for place professionals: developers and managers of destinations, cities, regions and countries. DMOs, BIDs, Economic Development organisations

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From $850**

Benefit from all of Premium, plus:

Best value for local, state and regional governments, DMOs, destination management and Economic Development organizations, BIDs.

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*Billed annually at US $420 for 12 month period (or EUR equivalent). Option to extend. Includes payment processing fees (PayPal and TinyPass), excludes VAT, if applicable.

**Please get in touch for details.