How to Make the Most of The Place Brand Observer

Thank you for your interest in joining the TPBO Premium community. We offer 3 different options to suit your needs:


Basic Plan

USD 19 per month*

Benefit from:

  • Access to premium articles on PlaceBrandObserver.com

Access is linked to a specific email, and for individual use only.

Best value for place managers, developers, marketers and advisors who just want access to our premium content. Access valid for one person.

How to join?

Just follow the prompts below premium content articles (e.g. our interview with Richard Florida) and conveniently subscribe via our Paywall provider Tinypass. Payment options include credit card, PayPal, Amazon Payments, even Bitcoin.

Premium Plan

USD 35 per month*

Benefit from:

  • Access to premium articles on PlaceBrandObserver.com
  • Information Scout service**
  • Matchmaker service**
  • Priority support (email and chat)

Access is linked to a specific email, and for individual use only.

Best value for place professionals: consultants, developers and managers of destinations, cities, regions and countries.

This is our most popular Plan.

How to join?

Email us

Pro Plan

From USD 45 per month*

Benefit from:

  • Access to premium articles on PlaceBrandObserver.com
  • Information Scout service**
  • Matchmaker service**
  • Priority support (email and chat)
  • 50% discount on in-house seminars

Access is linked to a generic email, and thus available to a group of people.

Best value for education institutions, local, state and regional governments, DMOs, EDOs, BIDs and other organizations. Includes group/team access.

How to join?

Email us


*Billed annually at USD 228 (Basic Plan) | USD 420/EUR 390 (Premium Plan) | from USD 540/EUR 480 (Pro Plan. $540 rate valid for small biz/organizations with max. 5 people. Please email us for customized quote).

Includes payment processing fees, excludes VAT and currency conversion, if applicable. Premium and Pro Plans include light version of Matchmaker and Information Scout services.

**
Information Scout: you send us your question and we go through our knowledge base and network to find answers. Light version (included in the Premium and Pro plans) means a maximum of 2 working hours in total – enough for sporadic requests throughout your subscription term. Longer and more in-depth research services available at an additional fee.

Matchmaking: We help organizations find the right expert (e.g. service provider) for your place branding project. If you are a consultant or service provider, we’ll recommend you to potential clients and partners, if we consider you a good fit for their specific needs.


Why join the TPBO Premium community?

1. Gain competitive advantage

Whether you work for a city, region, destination or country: knowing about the latest insights, tendencies and practices in place branding is essential for being able to develop and manage places which are attractive for talent, investors, visitors or students.

2. Save time and nerves

Most place professionals in towns, cities, regions or destinations just don’t have the time to keep track of potentially relevant information, such as good practice examples or latest research findings. We are here to help you make sense of it all.

3. Save money!

Best value for money: With Premium you get to enjoy trustworthy, independently researched and carefully selected knowledge and tips. No glossy brochures or expensive presentations, but world-class knowledge which every town, city, region or destination can afford.


If you have questions, please have a look at our FAQ page, or email us. We are here to help.