Ever wondered what is the difference between place branding and place marketing? Answers to this question depend on whom you ask – place marketers, developers or managers. The good news: thanks to our 50+ interviews with place brand experts around the world, we have a fairly good idea about how place marketing and branding differ, and what they have in common.
Inside this Quick Guide:
- What Place Branding is and its aims
- What Place Marketing is
- Similarities between Place Branding and -Marketing
- How Place Branding and -Marketing differ
Click here for a list of all Quick Guides published so far.