Quick Guide: Five Steps Approach to Place Branding

Ever wondered which are the steps to follow for successful place branding? Answers to this question depend on whom you ask – place marketers, developers or managers. Leading place brand consultant Robert Govers, together with Erik van ‘t Klooster and Gerard van Keken some years ago developed a useful 5-Steps approach to place branding. Learn more about it in this Quick Guide.

Inside this Quick Guide:

  • The five steps of place branding
  • The elements of each step

Download the PDF file .


Click here for a list of all Quick Guides published so far.


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The Editorial Team

Hi, we hope you found this post useful. Want to stay up to date on latest place branding insights, strategies, stories and examples? Join our mailing list! More about our Services here.