Subscribe to The Place Brand Observer

Welcome! We are thrilled that you are interested in finding out how to make the most of the The Place Brand Observer.

Why subscribe?

Because, as the person in charge of developing, managing or marketing your city, region, destination or country, your job will be much easier with access to the latest research insights, thinking and shared experience of leading professionals. For just US $35 per month (charged annually, $420 in total) that’s exactly what you get. Save time and nerves by having us ‘”translate” and summarize academic work and by keeping you up to date on industry trends, innovative place branding projects, learning- and networking opportunities.

Best value for taxpayer money: As a subscriber you get to enjoy trustworthy, independently researched and carefully selected knowledge and tips – from access to full expert interviews to How to guides and Trends reports. With our team and network of contributors located around the world, we work across cultures and languages: few consultancies or associations are as agile and open to different, outside-the-box thinking. Benefit from it!

Nothing is stronger than an idea whose time has come, so the saying goes. Our idea – or mission – is to support you as professional, and to help your place become or stay competitive. If you like, here’s some more about why we started The Observer, or why researchers and practitioners across the globe like what we do.

Ready to subscribe? Simply click on the blue ticket (button) above.

You have a question or would like more information before going ahead with this? No worries! Here are some answers to frequent questions about our subscription offer. Or, if you cannot find an answer to your question, please feel free to get in touch with Florian Kaefer via